Frequently asked questions
We build packages based on what will best support your business. There is no one-size-fits-all approach. Every engagement is shaped around your goals, internal resources, and where you need the most support.
While we can support individual services, we typically recommend a full marketing package rather than a single tactic such as social media alone. A full package allows us to align strategy, messaging, and execution, which leads to better outcomes over time.
That said, we understand that some clients have specific needs. We are flexible and can tailor an engagement if a narrower scope is the right fit.
While we can support individual services, we typically recommend a full marketing package rather than a single tactic such as social media alone. A full package allows us to align strategy, messaging, and execution, which leads to better outcomes over time.
That said, we understand that some clients have specific needs. We are flexible and can tailor an engagement if a narrower scope is the right fit.
We typically structure engagements in one of three ways:
Strategy
This option focuses on defining direction. It includes audience identification, positioning, messaging, and channel recommendations. Strategy-only engagements are often used to set a foundation for internal teams or future execution.
Strategy + Execution
This is our most common engagement. We lead strategy and oversee execution, while our team handles the day-to-day work. This allows clients to benefit from senior-level guidance and consistent implementation.
Execution Only
This option is best for clients who already have a clear strategy in place and need support executing specific marketing efforts like social media management, content creation, or public relations.
Strategy
This option focuses on defining direction. It includes audience identification, positioning, messaging, and channel recommendations. Strategy-only engagements are often used to set a foundation for internal teams or future execution.
Strategy + Execution
This is our most common engagement. We lead strategy and oversee execution, while our team handles the day-to-day work. This allows clients to benefit from senior-level guidance and consistent implementation.
Execution Only
This option is best for clients who already have a clear strategy in place and need support executing specific marketing efforts like social media management, content creation, or public relations.
Once the agreement is signed, we will send an onboarding email that outlines next steps and includes everything we need to get started. This typically covers access to current marketing channels, key contacts, working hours, communication expectations, and invoicing details.
From there, we schedule kickoff conversations as needed and begin work.
From there, we schedule kickoff conversations as needed and begin work.
You will work directly with the Indigo Collective Group team managing execution, with oversight and strategic guidance led by Mandy. This structure ensures continuity, accountability, and clear direction throughout the engagement.
Our engagements are structured as either 6- or 12-month commitments, depending on scope and level of support. This allows enough time to build momentum, implement strategy, and deliver consistent execution.
Communication expectations are set during onboarding. This includes preferred channels, meeting cadence, and response windows so everyone is aligned from the start.
Not always, and that is intentional. The discovery call helps determine whether our approach aligns with your needs, expectations, and working style. We want to make sure we can provide real value before moving forward.