In today’s fast-paced, digital world, getting your brand noticed can feel like an uphill battle. With countless businesses vying for attention, how do you stand out and make a lasting impression? The answer lies in strategic Public Relations (PR) and media features. At Indigo Collective Group (ICG), we specialize in securing high-impact media placements that not only boost your brand recognition but also position you as a leader in your industry.

It all begins with an idea.

In the realm of business growth, the age-old debate of marketing versus sales and their respective roles in the customer journey has long persisted. As a Fractional CMO, I've navigated this intricate landscape and witnessed firsthand the symbiotic relationship between marketing and sales, particularly within the context of the marketing funnel.

In today's dynamic business landscape, staying ahead of the curve requires a proactive approach to adapting marketing strategies to emerging industry trends. At ICG, we recognize the importance of agility and innovation in navigating the ever-evolving marketing landscape. In this blog post, we'll explore the significance of embracing change, identifying emerging trends, and adapting marketing strategies to capitalize on new opportunities.